James Kelly - Burn it down

Check out this kick ass video featuring James Kelly, promoting the launch of his new Arbor signature model deck.

On a rare occasion, you see a video that makes you stop – stop what you’re doing, stop what you’re thinking, even stop how you’re breathing – a video that masters your emotions and alters your vitals. At that moment, when your heart jumps into your throat, and your nerve endings fire, you realise you’re seeing something memorable.

This video reminded us once again why James is called the American Dream. A title he’s been burning down for years with a humble approach and an unmatched intensity at speed.

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